Connoisseur Gourmet Ice Cream
The Key Branding moved Connoisseur Gourmet Ice Cream into a new format with the launch of a premium ice cream stick range with a delicious and unexpected
twist. The new range features five amazing flavors inspired by tastes found around the world, they are: Murray River Salted Caramel with Macadamia, Kangaroo Island Honey with Pistachio, Sumatran Coconut, Madagascar Vanilla, and Cookies & Cream. Using a black canvas, The Key Branding took Connoisseur’s iconic ‘C’ and created a delicious and unexpected twist by using photo manipulation to convert the ‘C’ to a flora and fauna draped over delicious ice cream. The premium brand cues are upheld by the use of matte black negative space, printed metallic inks and spot varnishes on food imagery.
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